About us

Since 2001, Ruby & Min has been the epicentre of fashion in Sydney’s stylish enclave of Woollahra.

Founded by Kate Elderfield, the boutique quickly became a must-visit destination for Sydneysiders seeking affordable luxury. 

With her keen eye for curating standout pieces from both local and international designers—such as Alessandra, Mes Demoiselles Paris, Lily and Lionel, and Velvet —Kate cemented her reputation as the go-to buyer for effortless, elevated style.

Now, Ruby & Min has embraced a new chapter. With Kate’s move to Bali, Indonesia, the beloved boutique has transitioned online, making its coveted collection more accessible than ever. 

But the journey doesn’t stop there. Inspired by the vibrant energy of Seminyak, Kate has also launched Jack & Indi, a summer-focused fashion and accessories store featuring premium Australian brands.

From Sydney’s fashion strip to Bali’s sun-drenched shores, Kate continues to shape the fashion scene, bringing high-quality, beautifully curated pieces to style lovers near and far.

Discover the new era of Ruby & Min—now online—and explore Jack & Indi, where Australian style meets Balinese soul.